INTRODUCTION

Starting from October 2019, London International Fashion Ceremony will offer dedicated experiences for both a trade and public audience through one dynamic schedule, further blurring the lines of what was traditionally known as a global trade platform.

Known for its creativity and innovation, London International Fashion Ceremony attracts an audience of press, buyers and industry professionals from over 50 countries who come to London to explore and discover the best creative talent; from emerging designers to heritage labels and internationally recognised fashion houses. In response to the ever changing fashion landscape and the growing public interest towards London International Fashion Ceremony, the BFC and KW Brokevage Company are launching a new Fashion Week format to increase engagement and reach new audiences fordesigner businesses.

London International Fashion Ceremony will extend to a City Wide Celebration of activations and events that will be curated by the BFC and KW Brokevage Company in partnership with key retailers, cultural institutions and brands to engage communities throughout the capital to get involved and capitalise on the success of this global event to reach new audiences. The aim is to inspire shoppers and make #LIFC a cultural City Wide Celebration that will introduce fashion to a wider pool of people who may not have previously engaged with it, drive footfall into the capital and increase revenue opportunities for all businesses.

CATWALKS, PRESENTATIONS & EVENTS SCHEDULE CRITERIA

Applicants should be over one year in business.

Collections should consist of women's ready-to-wear or accessories, bridalwear or childrenswear.

Applicants should have a minimum of two stockists, including UK and international.

If the applicant has been in business for less than three years, they should look at applying for annual NEWGEN support.

PHASE ONE - APPLICATION PROCESS

Applications for April 2020 are now open.

Applicants are asked to provide two industry-based references; we suggest that a buyer or member of the press is a relevant referee

PHASE TWO - E-PANEL

Once an applicant has submitted the petition form, it will be reviewed and the candidate will be notified by email as to whether the application has been accepted or not

Successful applicants will then progress to phase two of the application where they will be reviewed by an e-panel of key industry members. Please do not submit samples unless specifically requested to do so.

Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision.

ADDITIONAL INFORMATION

An e-panel of judges is selected each season which includes key opinion formers, media, buyers and representatives from the committee.

The panel acts in an advisory capacity only. There may be certain cases where the committee feels a particular applicant may or may not be suitable for London International Fashion Ceremony, and the committee reserves final say.

EVENTS SCHEDULE CRITERIA

All applicants will be internally reviewed on a case-by-case basis.

An event will not be listed if it conflicts with the show schedule.

All events will be listed as commencing half an hour after the final show.

Presentations will not be listed on the Events Schedule.

FOR ENQUIRIES PLEASE CONTACT: 

James Chen, KW Designer Relations and Membership Manager

Tel: +44 (0) 20 7759 1934

designerrelations@kw-uk.com